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Microsoft Thailand is advancing its mission to empower the nation in the AI era, guiding Thai organizations toward becoming “Frontier Firms” through three core strategies: Elevate (skills development), Enable (empowerment), and Govern (ethical AI frameworks). This approach is built on the foundational principles of ethics and security, solidifying Microsoft’s role as a global platform that enables Thai organizations to innovate, contribute to the digital economy, and enhance Thailand’s global competitiveness.
Mr. Dhanawat Suthumpun, Managing Director of Microsoft (Thailand) Co., Ltd., remarked, “Microsoft has evolved beyond a software developer to become an ‘Intelligence Engine’ platform. This opens up immense opportunities for organizations of all sizes—from startups to large enterprises—to drive their own innovation and achieve success, both within their operations and for society at large. We believe that organizations transforming into Frontier Firms will possess the unique capability to continuously create differentiation and new value through bespoke innovations. Microsoft Thailand’s strategy isn’t just about promoting technology adoption; it’s about empowering Thai organizations to become ‘creators’ themselves, leveraging technology to develop novel products, services, and business models. Microsoft will act as a steadfast partner, collaborating with all sectors to ensure collective success. This is the essence of our new strategy: to build an open, supportive, and empowering platform that enables every organization to thrive sustainably in our rapidly evolving world.”
In the preceding fiscal year (FY2025), Microsoft successfully advanced its AI initiatives in Thailand. Notable achievements include the THAI Academy project, which upskilled an impressive 1.577 million Thais in AI, significantly surpassing its initial target. This also involved bolstering the capabilities of Thai organizations with cutting-edge AI potential, establishing them as Frontier Firm exemplars across various industries, and fostering boundless innovation through AI. Furthermore, Microsoft worked with the Office of the Council of State and laid crucial groundwork for Thailand’s OECD accession with an AI solution to align Thai laws with OECD standards.
For FY2026, Microsoft Thailand aims to further accelerating the nation’s digital transformation. The focus will be on elevating Thai organizations, across both public and private sectors, into “Frontier Firms” to bolster Thailand’s global competitive edge. This will be achieved through the three core strategies: Elevate, Enable, and Govern. These encompass continuous AI skills development with industry-recognized credentials in depth skills for education sector, civil society and workforce. aiming for a multiplicative positive impact. The initiative also involves broad collaboration to ensure Thailand fully harnesses the creative potential of AI, all while adhering to Microsoft’s unwavering commitment to ethical AI governance and robust cybersecurity.
